The New Standard in Natural Diamond Grading
Rare & Forever® is helping hundreds of jewelers across the country tell a new, powerful story at the diamond counter. A story based on innovation and technology – the new 2022 standard for diamond grading.
Every Diamond. Uniquely Identified. Permanently Protected.
Every natural diamond in our inventory now comes with GemPrint®, the world’s most sophisticated diamond identification technology.
GemPrint® uses a laser to capture each diamond’s unique optical "fingerprint"—a powerful tool that adds security, trust, and value to every sale.
