Privacy Policy

RDI Diamonds, Inc.

Last updated: August 25, 2026 · Version 3.5

The short answers

These are the questions we get asked most. The full policy below has the detail, and if the two ever disagree, the full policy is the one that counts.

What do you collect? Contact and account details for jewelers and their staff. What you look at, search for and order on our site. The information on a Customer Account application, which can include an owner's Social Security number, photo ID and bank account details. A card number, if you ask us to keep one on file. Recordings and transcripts of phone calls. And information jewelers give us about their own customers.

Why? To open and run Customer Accounts, decide whether to extend credit, fill memo and stock orders, run Gemprint registrations, answer the phone, improve the site, and tell our customers about new stones and programs.

Do you sell my information? We sell diamonds, not information about you, and we never sell it for money. See Section 9.

Do you share it for targeted advertising? No. Section 9 also tells you what would have to change for that answer to change, and commits us to updating this policy before it does.

Are calls recorded? Yes. We record and transcribe every call to and from us, and we cannot turn it off for an individual call. The recording is part of how we keep an accurate record of what was ordered and agreed. Some incoming calls are answered by an AI assistant rather than a person. See Section 7.

How do I stop your marketing emails? Click "unsubscribe" at the bottom of any marketing email, or email us. Order confirmations, invoices and shipping notices keep coming, because those are part of doing business. See Section 12.

How long do you keep things? A long time, and for most records indefinitely — the Lifetime Trade-Up has no expiry, so we need the original purchase record however old it is. If you want something deleted, ask us. See Sections 12 and 14.

What are my rights? You can ask what we hold, get a copy, correct it, or have it deleted. We do not make you have an account to ask, and we will not treat you worse for asking. See Section 12.

Who do I contact? credit@rdidiamonds.com · 800.874.8768 · RDI Diamonds, Inc., 2300 West Ridge Road, 4th Floor, Rochester, NY 14626

Contents

1. Who we are and what this covers
2. Who this policy is about
3. What we collect from you
4. What we collect automatically
5. The Customer Account application — Social Security numbers, bank details and credit checks
6. Information about people who never dealt with us — trade references and Gemprint
7. Phone calls, recording, and our AI assistant
8. Cookies and tracking
9. Selling, sharing, and advertising
10. Who we give information to
11. How we protect information, and what we cannot promise
12. Your rights, and how to use them
13. If you are a retail customer with no account
14. How long we keep things
15. Children
16. Where information is held
17. Changes, and how to reach us

1. Who we are and what this covers

RDI Diamonds, Inc. is a New York corporation and a wholesale distributor of natural loose diamonds and diamond jewelry, based in Rochester, New York. We supply independent retail jewelers.

This policy explains what personal information we collect, why, who we give it to, how long we keep it, and what you can ask us to do about it.

This covers:

• rdidiamonds.com, including the Customer Account portal, inventory search and checkout
• The Customer Account application, whether you submit it online, on paper, or by fax
• Phone calls with us, including calls answered by our AI assistant
• Email and other correspondence
• Information we collect at trade shows and industry events
• Information a jeweler gives us about their own customers through Gemprint registrations

This does not cover other companies' websites we link to, including the grading laboratories, our shipping and insurance partners, or industry organizations. Those have their own privacy policies.

2. Who this policy is about

What we hold about you depends a lot on who you are. Find yourself below.

(a) Jewelers and their staff. The people who open Customer Accounts, log into the portal, call us, and place memo and stock orders. Most of what follows is about you.

(b) Owners who signed the credit application. If you signed a Customer Account application as the owner, we hold much more about you than about anyone else at your store. That can include your Social Security number, your home address and your bank account details. Section 5 is about exactly this.

(c) People a customer named as a trade reference. If someone listed you as a trade reference on their application, we hold your name, firm, phone and address, and you probably do not know it. Section 6 explains why, and your rights in Section 12 apply to you in full.

(d) People who end up owning one of our diamonds. Our customers are jewelers, and the person who finally wears the stone usually buys it from one of them rather than from us. Information about you can still reach us, through Gemprint, when a jeweler registers you as the owner of a diamond. Section 6 covers that, and Section 13 tells you what to do if you have no account to log into. However your details reached us, the rights in Section 12 are yours.

(e) Jewelers sending us their own customers' details. When you send us a Gemprint registration, you are handing us information about someone else. Section 6 is about that, and about what we ask of you.

(f) Website visitors and job applicants. Anyone who browses the site, and anyone who applies for a job with us.

3. What we collect from you

Contact details. Name, job title and role at the store, business email, business phone, mobile number if you give it, and business mailing address.

Customer Account and login details. Username, password, account preferences, and the shipping locations on your account. We store passwords hashed, so we cannot read them.

Business details. Store name, legal business name, address, phone, fax, website, Federal Employer Identification Number, Jewelers Board of Trade number, and resale certificate.

Financial information we ask for later. Your Customer Account terms let us ask for financial information or statements from time to time while the account is open. If we ask, we use what you send only to review the credit on your account, and we hold it the same way as the rest of your credit file. See Section 5.

Orders and account activity. Memo and stock orders, the stones and pieces you ask about, quotes, invoices, payments, returns, trade-up submissions, credit terms and balances, and QuickPay activity.

Card payments. If you pay by card as a one-off, our payment processor handles the details.

Cards we keep on file. If you ask us to keep a card on file so we can charge it for future orders, we store that card number ourselves and run it when you tell us to. You do not have to do this — it is there because customers ask for it. You can tell us to remove a stored card at any time, by calling your sales representative or using the contact details in Section 17, and we will delete it.

Messages. Emails, portal messages, notes your sales representative takes, and the call recordings and transcripts in Section 7.

Event registrations. If you sign up for a buying event or similar, we collect your name, email and phone through an online form. That form is hosted for us by a third-party form provider.

Trade shows. We capture leads at trade shows and industry events — the contact details you give us at the booth.

Marketing preferences. Whether you have asked to receive or stop receiving our emails.

Job applications. If you apply for a role with us, the form emails your details straight to us. We hold what you send — your name, contact details, résumé and any correspondence.

4. What we collect automatically

Device and connection details. IP address, browser type and version, operating system, device type, screen size, the page that sent you to us, and the pages you view with the time you viewed them.

What you search for on our site. We keep a record of the searches you run in our inventory: shape, carat, color, clarity, certificate, price range, natural or lab, and the stones and pieces you open or save. We use it to run the site, to see what our customers are looking for and what we are short of, and so your sales representative can follow up on what you were hunting for. If you are logged in, those searches are tied to your Customer Account.

Cookies. See Section 8.

Which company is visiting. We use a service called Snitcher to work out which *company* is visiting our website, based on the visitor's IP address. It tells us a jeweler looked at us, so we can route follow-up to the right sales representative.

This is the least obvious thing we do, so here it is plainly. Snitcher aims at identifying the business, not you by name. But if your store is small, knowing the store visited is close to knowing you visited, and we would rather say that than let you find out later. Read together with the search records above, it means we can often tell which store has been looking at what. Our contract with Snitcher says they can only use this for us. They cannot sell it, share it, combine it with other data, or use it for themselves. If you would rather not be included, contact us using Section 17 and we will exclude you.

5. The Customer Account application — Social Security numbers, bank details and credit checks

Short answer: opening a Customer Account means applying for trade credit, and that application asks for more than the rest of the site combined. Some of it is sensitive. We would rather say so here than have you discover it on the form.

Depending on how the application is filled in, it may ask for:

• The owner's Social Security number. This one is optional — see "Credit checks" below.
• Photo ID for the owner or principals — a driver's licence, state ID or passport. We may ask for this to confirm you are who you say you are and that the business is genuine. We keep a copy of what you send us, in your account file.
• The owner's name, home address and phone number
• Bank account number, and your bank's name, branch, branch contact and address
• Federal Employer Identification Number and Jewelers Board of Trade number
• Four trade references — firm, contact, phone, fax and address for each
• The names of people authorized to buy on the account

Social Security numbers, government ID numbers, bank account numbers and stored card numbers get special treatment. California law calls them sensitive personal information. New York law calls them private information. Here is what we do with them:

• We use them only to verify who you are, check the business is genuine, decide whether to open the account and on what terms, prevent fraud, and meet our tax and legal obligations.
• We do not use them for marketing, and we never sell or share them.
• We hold them under the security program in Section 11.
• We keep it with the rest of your credit application file. See Section 14, which explains honestly how long we hold things.

How the application reaches us. Most people fill in the form and email it back to us as a PDF. Others fax it or send it on paper. Our Credit department handles it the same way whichever route it comes in by.

Credit checks — read this part.

When you sign the application you personally guarantee the account, so we pull two kinds of report:

• A business credit report on the store.
• A personal credit report on the owner. This is a report about you as an individual. It is a soft enquiry — it does not affect your credit score, and other lenders do not see it.

Giving us your Social Security number is optional. It is the most reliable way to match you to your own credit file, so leaving it blank may slow the decision or limit the terms we can offer. If you would rather not give it, say so and we will tell you what we can do without it.

The application says this in its terms: signing it gives us express permission to obtain business and personal credit information.

If you want to know what a credit agency holds about you, you can ask that agency directly for a copy of your file.

6. Information about people who never dealt with us — trade references and Gemprint

Some of what we hold did not come from the person it describes.

(a) Trade references. When a jeweler applies for a Customer Account they list four trade references: other firms they do business with, with a contact name, phone, fax and address. If you are one of those contacts, we hold that because our applicant gave it to us. We use it only to check the applicant's trade history.

(b) Gemprint registrations. Gemprint is an optical fingerprint of a diamond. When a jeweler sells a stone, they can register their customer as its owner. To do that, the jeweler gives us the customer's name and email address, and we email that customer a report in their name. Many people give that report to their insurer as proof of ownership — but they do that themselves. We do not send anything to insurers.

Gemprint is run for us by an outside provider, and the registration is held on their system as well as ours. They work for us under contract and may not use the information for anything else.

We use Gemprint information only to produce and send the report, keep the registration, and confirm a stone's identity if it comes back through the selling jeweler after a loss or theft. We do not use it for marketing, we do not add it to advertising lists, and we do not sell or share it.

(c) What we ask of jewelers. If you give us information about your customers, you are responsible for having told them and for having the right to give it to us. Please do not send us more than the order or the registration needs.

(d) Jewelers we have not done business with yet. We market to stores that are not customers, and their contact details reach us from several places: industry directories and trade organizations, lists we buy or rent, attendee lists from trade shows, publicly available business information, and our own reps researching a store. If you are hearing from us and have never dealt with us, that is where your details came from — and you can tell us to stop at any time using Section 12.

(e) Other sources. Credit and business-verification agencies, and our shipping and payment providers.

If your information reached us this way, Sections 12 and 13 apply to you in full. You do not need a relationship with us to use them.

7. Phone calls, recording, and our AI assistant

Short answer: we record and transcribe every call to and from us. We cannot turn recording off for an individual call. Some incoming calls are answered by an AI assistant rather than a person.

Why we record every call. We are moving diamonds worth thousands of dollars on spoken instructions, often on memo, where the stone leaves before anyone has paid for it. The recording is the record of what was ordered, what was quoted, and what was agreed. It protects you as much as it protects us when there is a question about a stone, a price, or a shipment. That is why it is not something we switch on and off per call.

What we do with recordings:

• Keep an accurate record of orders, memos, quotes and requests.
• Train and support our team.
• Follow up on what you asked for.
• Run automated tools over the transcript to pull out the useful details and send them to the right department. For example: that a stone on memo has sold, that a piece is coming back, that you asked about an invoice, or that you want us to source a particular stone.

Our AI assistant. Some incoming calls are answered by an AI phone assistant rather than a person. It is software, not a member of staff. It can look up your account, search inventory, and take down what you need so it reaches the right team. If you would rather deal with a person, call your sales representative directly, or ask the assistant to have someone call you back.

Our phone system records the number you are calling from, the same as any phone system.

What we do not do. We do not use call recordings for advertising, and we do not sell or share them. We do not use your voice to identify you or create a voiceprint.

If recording is a problem for you, tell your sales representative and we will work out how to handle your orders. We will not refuse to do business with you over it.

How long we keep them. See Section 14.

8. Cookies and tracking

What is actually running on our site today:

This list is current as of the date at the top of this policy. We review it when we review the policy.

Your choices. Most browsers let you block or delete cookies. Check your browser's help pages. Blocking the strictly necessary ones will stop the portal working. You can also contact us using Section 17 and ask us to stop, and we will.

9. Selling, sharing, and advertising

We do not sell personal information for money.

We do not share personal information for cross-context behavioral advertising. That is the practice of letting an advertising network use what you do on our site to target you somewhere else. California law calls it "sharing," and we do not do it.

We never use the sensitive information in Section 5 for marketing — Social Security numbers and bank details stay in Credit and are used only for the purposes in that section.

If you want out anyway, ask us. Email or call us using Section 17 and we will stop, whether or not we think we are doing anything that requires it. You do not need an account and you do not need to give a reason.

If this changes, we change this policy first. We advertise to reach jewelers, and advertising tools change. If we start using something that counts as sharing — for example uploading customer lists to an advertising platform, or matching our records to ad clicks — we will update this section and the date at the top before we switch it on.

10. Who we give information to

We do not sell your information, but we do hand it to companies that work for us. Here is the whole list.

• Service providers, who may only use it for us: shipping carriers, payment processors, IT and hosting providers, our email and online form providers, our phone and AI-assistant providers, our payment processor, and Snitcher.
• The provider who runs Gemprint for us, which holds registrations on our behalf.
• Grading laboratories, including GIA, IGI, AGS and EGL USA among others: stone and report information, and your business details where we need them to submit or retrieve a report.
• Credit and business-verification agencies, for Customer Account applications.
• Our lawyers, accountants and auditors. They are bound to keep it confidential.
• Police, regulators and courts, if the law requires it, or if we need it to bring or defend a legal claim. This is rare. The example we would expect is helping recover a stolen stone.
• A buyer or successor, if RDI is merged, acquired or sold. We will tell you if your information ends up under a different privacy policy.

We do not give personal information to advertising networks or data brokers, and we do not hand it over for anyone else's marketing.

11. How we protect information, and what we cannot promise

Information you send through this website is encrypted while it travels to us.

What we cannot promise. No system is completely secure. We cannot guarantee that information sent to us over the internet, by email or by fax will never be intercepted.

If a breach affects your private information, we will notify you and the authorities as the law requires.

12. Your rights, and how to use them

You do not need to work out which state law covers you. We give these rights to everyone. Where the law stops us from doing something you ask, we will tell you which law and why.

You can ask us to:

• Stop our marketing email. Click "unsubscribe" at the bottom of any marketing email, or email credit@rdidiamonds.com and say "stop marketing" — email us if you want to be sure, because we send from more than one system and that reaches all of them. You will still get order confirmations, invoices and shipping notices, because those are part of doing business, not marketing.
• Tell you what we hold — the categories of information we have collected, where it came from, why we collected it, and who we gave it to.
• Give you a copy of the specific information we hold about you.
• Correct anything that is wrong.
• Delete what we hold about you. There are a few things the law lets us keep, and one thing we keep for a reason worth knowing about — see Sections 13 and 14.
• Opt out of any sale or sharing, and of targeted advertising.
• Limit how we use sensitive information. See below.
• Appeal, if we turn you down.

We will not treat you differently for asking. We will not deny you service, charge you more, or give you a lower level of service because you used a privacy right. That goes for Customer Accounts, credit terms and memo privileges alike.

How to ask. You do not need an account:

• Email credit@rdidiamonds.com
• Call 800.874.8768
• Write to RDI Diamonds, Inc., 2300 West Ridge Road, 4th Floor, Rochester, NY 14626, Attn: Privacy

How we check it is you. We match what you tell us against what we already hold, and how much we ask for depends on what you are asking us to do:

• To tell you the categories we hold, or to delete ordinary information: two pieces of information that match our records. Usually your name and business email.
• To send you the specific information we hold, or to delete sensitive information: three matching pieces, plus a signed statement from you, under penalty of perjury, that you are who you say you are. We ask for more here because getting it wrong means handing your information to someone else.
• To opt out: nothing. We act on an opt-out without putting you through verification.

If we cannot verify you well enough to send specific information, we will send you the categories instead rather than refuse outright. We will not make you create an account to ask, and anything you give us to verify yourself is used only for that and then discarded.

Someone can ask for you. We will want written permission signed by you, and we may check with you directly.

How long we take. We confirm we got your request within 10 business days and answer within 45 calendar days. If we need longer we will tell you why, and take no more than another 45 days. Opt-out requests and requests to limit sensitive information we action within 15 business days, and we pass the instruction on to anyone working for us who needs it.

What it costs. Nothing. You can make requests free of charge twice in any 12-month period. If someone sends us repeated or excessive requests beyond that we may charge a reasonable fee or decline, and we will explain why if we do.

If you opt out, we leave it alone. We will not come back and ask you to reconsider for at least 12 months.

If we say no. We tell you why. If you think we got it wrong, reply and say so and we will look at it again. You can also complain to your state Attorney General, and Section 17 says how.

Limiting sensitive information. The sensitive information we hold is a Social Security number or bank details on a credit application. California law lets you ask a business to stop using sensitive information beyond certain permitted purposes — but it does not reach information used only for the activity it was given for. That is our situation: you gave us these details so we could make a credit decision, and that is the only thing we use them for. We do not use them for marketing, to build a profile, or to guess anything about you.

So there is nothing here to switch off. You can still ask us what we hold, ask us to correct it, or ask us to delete it once we no longer need it.

13. If you are a retail customer with no account

If you own one of our diamonds but have no account with us, you will have no login, and we may hold very little about you. Usually it is a Gemprint registration.

Email credit@rdidiamonds.com with your name, the email address you think we have, and — this is the one that helps most — the name of the jewelry store you bought from. Gemprint registrations are easiest to find that way, and we may need to ask the provider who runs Gemprint for us to look it up. You do not need an account.

If we cannot find you, we will say so rather than leave you waiting, and we will point you back to the jeweler, because they hold the underlying relationship.

One thing we should be straight about: a Gemprint registration is permanent. Section 12 gives you the right to ask us to delete what we hold, and this is the one place we will say no — so here is why.

The registration is the record that identifies your stone and ties it to you. It is what lets a stone be matched back to its owner after a loss or theft, sometimes many years later. That only works if the record survives, which is the entire point of the programme and the reason your jeweler registered it. Deleting it would remove the proof that the stone is yours.

If you would rather we had not held it, tell us and we will explain exactly what the record contains. And if the registration is for a child, tell us and we will remove it.

14. How long we keep things

The plain answer: a long time, and for most records indefinitely. We would rather tell you that than publish a schedule we do not follow.

There is a real reason for it in our business. The Lifetime Trade-Up has no expiry, so a stone bought decades ago can still be traded up today — and that only works if we still hold the original purchase record. Gemprint registrations are the same: their whole purpose is to prove you own a stone years later, possibly after a theft. Warranty questions, memo history and tax records all reach back further than a typical retention schedule would allow.

So rather than publish fixed periods, here is what governs each kind of record:

What this means for you. Because we hold things for a long time, the rights in Section 12 matter more, not less. If you want something deleted, ask us — Section 12 tells you how, and we will delete what we are not legally required to keep. We would rather delete a record on request than hold something you would prefer we did not.

15. Children

Our site is for the jewelry trade and is not aimed at children. We do not knowingly collect information from anyone under 16, and we do not ask anyone's age.

One honest caveat. When a jeweler registers their customer to a stone through Gemprint, we receive a name and an email address and nothing about age — so we would have no way of knowing whether that customer is an adult. We ask jewelers not to register anyone under 16. If you think we hold a child's information, tell us and we will remove it — including a Gemprint registration, which is the one case where we will delete one.

16. Where information is held

We are a United States business and our records are held here. Some of the companies that work for us operate outside the United States, or use data centres outside it, so some information is processed abroad. Snitcher, in Section 4, is based in the Netherlands and processes visitor IP information in the European Union under a data processing agreement.

Our business is with jewelers in the United States. If you are outside the US, your information comes here and stays here. US privacy law is different from the law where you are.

17. Changes, and how to reach us

Changes. If we make a material change we update the date at the top and post the new version here. If a change materially affects how we use information we already hold, we will post a notice on this site before it takes effect. We keep old versions and will send you one if you ask.

Contact us.

RDI Diamonds, Inc. 2300 West Ridge Road, 4th Floor Rochester, NY 14626

Email: credit@rdidiamonds.com Phone: 800.874.8768

If we have not resolved something, you can contact your state Attorney General. New York residents can contact the New York State Attorney General's Bureau of Internet and Technology.

Need this in another format? If you use assistive technology and any part of this page is hard to use, email credit@rdidiamonds.com and we will get you the information in a format that works for you.