Informed & Influenced: Younger Generations Choose Diamonds

April 05, 2021

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Evaluating Your Inventory For Success in 2021

After months of pandemic-driven social distancing, restrictions and lock-downs, consumers will be excited to visit your store. Now is the time to ensure you have the right inventory on-hand to capitalize on that excitement!

Diamonds Remain a Key Element of Marriage, Despite COVID-19 Disruptions

Needless to say, the wedding industry has taken a beating from the pandemic. In the United States, at least 62 percent of wedding receptions have been postponed, and micro-weddings with less than 20 guests are becoming a new norm. However, despite delays and limits on social gatherings, there’s a marriage tradition that hasn’t changed: sealing the deal with a diamond engagement ring.


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