Jewelers are known for their attention to detail, which is why they build long-term relationships with customers that last for decades. Their eye for clarity and quality means they get the opportunity to help choose engagement rings, holiday gifts, and "just because" surprises for generation after generation.
There are a lot of small details when it comes to social media. Posts to schedule, comments to reply to, ads to run. Even detail-oriented jewelers can get overwhelmed with the nitty-gritty details of marketing their businesses online. Luckily, technology has brought a ton of great tools and resources to small business owners. Tools to save them time, money, and to help them build relationships with even more generations of customers. Here are a few of my favorites:
No design experience? No problem! Canva makes it easy to design professional-looking social media graphics, post graphics, emails, and more. It`s free to sign up and includes hundreds of templates to choose from. Or, you can start with a blank slate and create graphics using your own photos, royalty-free stock images, photos from Canva`s image and graphics library, and fun text! You`ll be getting compliments on your amazing designer, and can keep your little design secret to yourself.
"Trendy" Social Sites
Are you up to date on what is #trending on social media? Well, you should be! By searching trending topics on Instagram, Facebook, Pinterest or Twitter based on popularity of keywords, you can collect news and information that your customers might find interesting or that tie into your business. For instance, in February, you may remember that everyone was chatting about #TheDress. The dress in question was a blue and black cocktail dress that appeared to some to be yellow and white when the photo was posted online. You could have benefitted from this trending topic by tweeting: "It doesn`t matter what color #TheDress is! Our diamonds go with everything."
HootSuite & ViralTag
You can`t be at your store 24/7. Which is why any tool that makes it easy to schedule social posts for when you are away extremely useful. Hootsuite allows you to schedule Facebook, Twitter, and Instagram posts, while ViralTag allows you to schedule Pinterest posts. You can schedule an entire week`s worth of posts in a few minutes and use all of the time you saved on something more pressing! Hootsuite is free with the ability to pay for multiple accounts and extra features, while ViralTag starts at $29/month. Both offer free trials.
The RDI Diamonds Blog
If only there were a place for jewelers to read marketing tips written just for them and their unique industry.Oh, wait! There is!The RDI Diamonds Blog is full of important information to help you stay ahead of your competition and in your customers` newsfeeds and inboxes. Some of them are even written by yours truly! Check out my most recent article on using Pinterest to find merchandising ideas.
You can`t have a list of tools for retailers and leave out Social Edge! It is THE best marketing tool for retailers to have at their disposal, providing worksheets, webinars, inspiration, pre-written posts, listing services and more, all tailored to you as a jeweler and small business owner. Learn more about Facebook Ads (another must-use tool to grow your business!) and what Social Edge has to offer by watching a sample course called "Click Your Way To Customers" by visiting socialedge.co/sample.
SAVE 25% Social Edge is also unique because jewelers can save 25%! Just enter the code RDIDIAMONDS at checkout.
Tools were created to simplify our lives, not make them more complicated. So let these tools do some of the work and spend more time meeting the needs of your customers… and your bottom line.Crystal Vilkaitis is the resident Social Media Expert at RDI Diamonds and owner of Crystal Media; a company dedicated to helping retailers integrate proven social media, mobile and email marketing strategies into their businesses. Crystal started Social Edge, an online membership group exclusive to retailers looking to gain an edge over competition using social media, who need direct access to what`s important and relevant when it comes to marketing their store and products online. For more information and to receive free bi-weekly social media tips to your email inbox, visit crystalmedia.co or socialedge.co.
Questions? Ask the sales team.
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